The Museum of Contemporary Art

MUSEUM OF CONTEMPORARY ART ︎︎︎ MADE YOU LOOK

For the Museum of Contemporary Art Chicago's first campaign in 20 years, I came up with a new platform that speaks to the childlike wonder that art can induce. "Made You Look" suggests the spectacle of contemporary art, as well as the idea that art makes us think. Graphic motifs recalling a peep hole and hazard stripes were employed to grab attention, and the platform has informed an award-winning campaign that continues to grow and evolve. A range of eye-popping 6-second videos were at the heart of the campaign, edited by Dave Cullen at Lord + Thomas.

Watch the case study video for the "Made You Look" platform here.

︎