Kevin Grady

Creative Director, Designer. Founder of Wednesday and Lemon magazines.

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I’m the Founder, Creative Director and Editor-in-Chief of a new annual publication and brand called Wednesday, exploring darkness as a catalyst for creativity in art, music, fashion, film and beyond. Wednesday is a 2024 Society of Publication Designers Medal Finalist. Previously, I was a Senior Design Partner at Lippincott in San Francisco, where I brought over 30 years of branding experience to the agency. I was EVP, Head of Design at FCB—D&AD’s 2020 Design Agency of the Year—and a member of FCB’s Global Creative Council. Other notable roles include having been Global Executive Creative Director at Siegel+Gale in New York and positions at IDEO and Crispin Porter + Bogusky. I’ve worked on a wide array of brands, including Google, Boeing, State Street, Converse, Gap, MTV Networks, Blue Origin, the FDA, the Museum of Contemporary Art Chicago and the Psychedelic Furs. My “Singing Cowboy” concept for Truth was nominated for an Emmy award and my work has been recognized at Cannes, D&AD, The One Show and many others. WIth the FDA, I redesigned the famous Nutrition Facts Label, which was unveiled at the White House by Michelle Obama. I founded two award-winning pop culture publications, Lemon and GUM, where I collaborated with an eclectic list of people including David Bowie and Daft Punk. I’m signed to Cleopatra Records in Los Angeles under the moniker Black Plastic.



Lemon is pop culture with a twist; an elaborate, one-of-a-kind publication that I founded in 2006. Staking its claim at the intersection of 20th century pop and 21st century hyper culture, each issue is illustrated with specially-commissioned art and photography from celebrated artists and acclaimed talents alike, including Daft Punk, David Bowie, Jeff Koons, Malcolm McDowell, Sonic Youth, Stefan Sagmiester and many more. Recent issues have focused thematically on one personality—Stanley Kubrick, David Bowie and Michael Jackson—providing a collective reference point for our contributors to elaborate on. The most recent issue, King of Pop, picked up a coveted D&AD award.



Appropriately conceived during a global plague, Wednesday is the new Bible of Dark Culture. This 2024 SPD Medal Finalist is what you might expect if Edgar Allan Poe were to guest edit an issue of Kinfolk—a lavishly illustrated 288-page annual exploring darkness as a catalyst for creativity in music, fashion, art, film and beyond. The name Wednesday references an old English nursery rhyme verse: “Wednesday’s child is full of woe.” Designed with Adam Larson.

Read more about it here.



This 2019 Cannes award-winning project for the Chicago Public Library introduced the classics to the digital generation. A highly targeted campaign with the objective of driving Library relevancy with Millennials, "Classics Made Modern" breathed new life into some of literature's most indelible characters. They also promoted the Library's digital collections available on the CPL app. Shot by Sandro Miller.



For the Museum of Contemporary Art Chicago's first campaign in 20 years, I came up with a new platform that speaks to the childlike wonder that art can induce. "Made You Look" suggests the spectacle of contemporary art, as well as the idea that art makes us think. Graphic motifs recalling a peep hole and hazard stripes were employed to grab attention, and the platform has informed an award-winning campaign that continues to grow and evolve. A range of eye-popping 6-second videos were at the heart of the campaign, edited by Dave Cullen at Lord + Thomas.

Watch the case study video for the "Made You Look" platform here.