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Kevin Grady

Creative Director, Designer. Founder of Wednesday and Lemon magazines.

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︎︎︎   kgrady64@gmail.com
︎︎︎   303.378.1706
I’m the Founder, Creative Director and Editor-in-Chief of a new annual publication and brand called Wednesday, exploring darkness as a catalyst for creativity in art, music, fashion, film and beyond. Wednesday is a 2024 Society of Publication Designers Silver Medal winner. Previously, I was a Senior Design Partner at Lippincott in San Francisco, where I brought over 30 years of branding experience to the firm. I was EVP, Head of Design at FCB—D&AD’s 2020 Design Agency of the Year—and a member of FCB’s Global Creative Council. Other notable roles include having been Global Executive Creative Director at Siegel+Gale in New York and positions at IDEO and Crispin Porter + Bogusky. I’ve worked on a wide array of brands, including Google, Boeing, State Street, Converse, Gap, MTV Networks, Blue Origin, the FDA, the Museum of Contemporary Art Chicago and the Psychedelic Furs. My “Singing Cowboy” concept for Truth was nominated for an Emmy award and my work has been recognized at Cannes, D&AD, The One Show and many others. WIth the FDA, I redesigned the famous Nutrition Facts Label, which was unveiled at the White House by Michelle Obama. I founded two award-winning pop culture publications, Lemon and GUM, where I collaborated with an eclectic list of people including David Bowie and Daft Punk. I’m signed to Cleopatra Records in Los Angeles under the moniker Black Plastic.




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WEDNESDAY ︎︎︎ THE BIBLE OF DARK CULTURE



Appropriately conceived during a global plague, Wednesday is the new Bible of Dark Culture. This 2024 Society of Publication Designers Silver Medal winner is what you might expect if Edgar Allan Poe were to guest edit an issue of Kinfolk—a lavishly illustrated 288-page annual exploring darkness as a catalyst for creativity in music, fashion, art, film and beyond. The name Wednesday references an old English nursery rhyme verse: “Wednesday’s child is full of woe.” Designed with Adam Larson.

Read more about it here.



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LEMON MAGAZINE ︎︎︎ POP CULTURE WITH A TWIST 



Lemon is pop culture with a twist; an elaborate, one-of-a-kind publication that I founded in 2006. Staking its claim at the intersection of 20th century pop and 21st century hyper culture, each issue is illustrated with specially-commissioned art and photography from celebrated artists and acclaimed talents alike, including Daft Punk, David Bowie, Jeff Koons, Malcolm McDowell, Sonic Youth, Stefan Sagmiester and many more. Recent issues have focused thematically on one personality—Stanley Kubrick, David Bowie and Michael Jackson—providing a collective reference point for our contributors to elaborate on. The most recent issue, King of Pop, picked up a coveted D&AD award.

WorldofLemon.com





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 UP, UP AND AWAY WITH WISK ︎︎︎



This naming and branding project was a particularly fun one. Wisk is a company that makes driverless air taxis that will soon fly you safely to your destination in a fraction of the time it takes to get there in that souped-up Flintstones mobile you’ve been driving. Finally, the Jetsons future we were promised. Made at FCB, refined with Greg Lindy at Lux Typo.




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THE GUN VIOLENCE HISTORY BOOK



This D&AD Black Pencil-winning book project for the Illinois Council Against Handgun Violence was a massive group effort, and its 800-plus pages were enough to stop an actual bullet. Something American history has been unable to do. Made at FCB with Dean Paradise, Bruno Mazzotti, Rodolfo Fernandes, Ricardo Salgado, Jackson Bernard, Michele Morales, Fred Levron, Sam Luchini, John Bleeden, Greg Olsen and Ryan McDaniel.



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