Kevin Grady

Creative Director, Designer. Founder of Wednesday and Lemon magazines.

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Brand 2079 is an internal project I started at IDEO to help us explore the future of branding. We're creating design science fiction, drawing on what we know and speculating on what we don't. The premise: In 2079, the earth is in a new ice age following a disastrous geo-engineering intervention two decades earlier that was aimed at counteracting global warming. IDEO is there, helping its fictional client Varia begin to bridge the gap between survival and entertainment. Shown here is the working comp—we expect the final publication to be released later this year. Barring environmental catastrophe, of course.