Gap "Ready for Holiday Cheer"

GAP ︎︎︎ READY FOR HOLIDAY CHEER

While at Crispin Porter + Bogusky in Boulder, I had the opportunity to be a creative director on the Gap account, leading to a print, TV, OOH and digital campaign that built upon the iconic brand's quintessentially American personality. Michael Gracey directed, Pharrell Williams made the music for the TV spots and Peggy Sirota shot the print. What I thought worked best in the end were the simple snowflake patterns that we had our models create.

Watch the "Ready for Holiday Cheer" TV spot here.
Watch the "Talk to the Moose" TV spot here.

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