Kevin Grady

Creative Director, Designer. Founder of Wednesday and Lemon magazines.

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This was a fun one. It occurred to me that painting a room is like a makeover for your walls. It just makes you feel good. But Benjamin Moore's existing word mark looked like something you'd expect from a hardware store, aside from the "M" triangle that was attached to it. So I proposed a more fashion-forward approach to the logo for a start. Then we shot fashion ads, hiring iconic glam photographer Peggy Sirota. Transformation complete.