Kevin Grady

Senior Partner, Design at Lippincott. Founder of Wednesday and Lemon magazines.

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Currently, I'm Senior Partner, Design at Lippincott in San Francisco. I bring over 30 years of branding experience to the agency. I’m a passionate advocate for the power of design and see creativity as a crucial component of business success. Formerly, I was EVP, Head of Design at FCB—D&AD’s 2020 Design Agency of the Year—and a member of FCB’s Global Creative Council. I also was Global Executive Creative Director at Siegel+Gale in New York and held Design and Creative Director positions at IDEO and Crispin Porter + Bogusky. I’ve worked on a wide array of brands, including Google, Boeing, Converse, Gap, MTV Networks, Grey Goose, Blue Origin, the FDA, the Museum of Contemporary Art Chicago and the Psychedelic Furs. My “Singing Cowboy” concept for Truth was nominated for two Emmy awards and my work has been recognized at Cannes, D&AD, The One Show and many others. WIth the FDA, I redesigned the famous Nutrition Facts Label, which was unveiled at the White House by Michelle Obama. Recently, I founded a new annual publication, Wednesday, exploring darkness as a catalyst for creativity, and I previously founded two award-winning pop culture publications, Lemon and GUM, where I collaborated with an eclectic list of people including David Bowie and Daft Punk. I’m signed to Cleopatra Records in Los Angeles under the moniker Black Plastic.



Lemon is pop culture with a twist; an elaborate, one-of-a-kind publication that I founded in 2006. Staking its claim at the intersection of 20th century pop and 21st century hyper culture, each issue is illustrated with specially-commissioned art and photography from celebrated artists and acclaimed talents alike, including Daft Punk, David Bowie, Jeff Koons, Malcolm McDowell, Sonic Youth, Stefan Sagmiester and many more. Recent issues have focused thematically on one personality—Stanley Kubrick, David Bowie and Michael Jackson—providing a collective reference point for our contributors to elaborate on. The most recent issue, King of Pop, picked up a coveted D&AD award.



This 2019 Cannes award-winning project for the Chicago Public Library introduced the classics to the digital generation. A highly targeted campaign with the objective of driving Library relevancy with Millennials, "Classics Made Modern" breathed new life into some of literature's most indelible characters. They also promoted the Library's digital collections available on the CPL app. Shot by Sandro Miller.



This naming and branding project was a particularly fun one. Wisk is a company that makes driverless air taxis that will soon fly you safely to your destination in a fraction of the time it takes to get there in that souped-up Flintstones mobile you’ve been driving. Finally, the Jetsons future we were promised. Made at FCB, refined with Greg Lindy at Lux Typo.



From Lemon to labels: I was asked by the Food and Drug Administration to give nutrition facts labels their biggest overhaul in over two decades. The iconic labels appear on roughly 700,000 food and beverage products nationwide, and my charge was to make them clearer and easier to use, particularly in terms of accessing serving sizes and calories. Michelle Obama announced the new labels at a White House event I attended.

Read more about it here.