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LEMON MAGAZINE ︎︎︎ POP CULTURE WITH A TWIST
Lemon is pop culture with a twist; an elaborate, one-of-a-kind publication that I founded in 2006. Staking its claim at the intersection of 20th century pop and 21st century hyper culture, each issue is illustrated with specially-commissioned art and photography from celebrated artists and acclaimed talents alike, including Daft Punk, David Bowie, Jeff Koons, Malcolm McDowell, Sonic Youth, Stefan Sagmiester and many more. Recent issues have focused thematically on one personality—Stanley Kubrick, David Bowie and Michael Jackson—providing a collective reference point for our contributors to elaborate on. The most recent issue, King of Pop, picked up a coveted D&AD award.
WorldofLemon.com
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CHICAGO PUBLIC LIBRARY ︎︎︎ CLASSICS MADE MODERN
This 2019 Cannes award-winning project for the Chicago Public Library introduced the classics to the digital generation. A highly targeted campaign with the objective of driving Library relevancy with Millennials, "Classics Made Modern" breathed new life into some of literature's most indelible characters. They also promoted the Library's digital collections available on the CPL app. Shot by Sandro Miller.
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UP, UP AND AWAY WITH WISK ︎︎︎
This naming and branding project was a particularly fun one. Wisk is a company that makes driverless air taxis that will soon fly you safely to your destination in a fraction of the time it takes to get there in that souped-up Flintstones mobile you’ve been driving. Finally, the Jetsons future we were promised. Made at FCB, refined with Greg Lindy at Lux Typo.
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FDA NUTRITION FACTS LABEL
From Lemon to labels: I was asked by the Food and Drug Administration to give nutrition facts labels their biggest overhaul in over two decades. The iconic labels appear on roughly 700,000 food and beverage products nationwide, and my charge was to make them clearer and easier to use, particularly in terms of accessing serving sizes and calories. Michelle Obama announced the new labels at a White House event I attended.
Read more about it here.
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