https://kevingrady.com Kevin Grady Tue, 07 May 2024 04:24:22 +0000 https://kevingrady.com en https://kevingrady.com/Intro Thu, 06 Mar 2014 14:46:25 +0000 Kevin Grady https://kevingrady.com/Intro I’m the Founder, Creative Director, and Editor-in-Chief of a biennial publication and brand called Wednesday, which explores darkness as a catalyst for creativity across art, music, fashion, film, and beyond. Wednesday is a Society of Publication Designers Silver Medal winner. Previously, I was EVP, Head of Design at FCB—D&amp;AD’s 2020 Design Agency of the Year—and a member of FCB’s Global Creative Council. Other notable roles include serving as Global Executive Creative Director at Siegel+Gale in New York and holding positions at IDEO and Crispin Porter + Bogusky. I’ve worked on a wide array of brands, including Google, Truth, Converse, Gap, Heretic Parfum, MTV Networks, Blue Origin, the FDA, the Museum of Contemporary Art Chicago, and the Psychedelic Furs. My “Singing Cowboy” concept for Truth was nominated for an Emmy, and my work has been recognized at Cannes, D&amp;AD, The One Show, and many other awards shows. With the FDA, I redesigned the famous Nutrition Facts Label, which was unveiled at the White House by Michelle Obama. I founded two award-winning pop culture publications, Lemon and GUM, where I collaborated with an eclectic list of people, including David Bowie and Daft Punk. I’m signed to Cleopatra Records in Los Angeles under the moniker Black Plastic. <img width="1669" height="1729" width_o="1669" height_o="1729" data-src="https://freight.cargo.site/t/original/i/6f002528e063be82cd91fa24f290965d6bce08427631fcbabfd12b9670f4be01/LEMON_DAFT_HIGHRES1.jpg" data-mid="113089351" border="0" src="https://freight.cargo.site/w/1000/i/6f002528e063be82cd91fa24f290965d6bce08427631fcbabfd12b9670f4be01/LEMON_DAFT_HIGHRES1.jpg" /> ︎ https://kevingrady.com/Wednesday-The-Bible-of-Dark-Culture Tue, 07 May 2024 04:24:22 +0000 Kevin Grady https://kevingrady.com/Wednesday-The-Bible-of-Dark-Culture WEDNESDAY ︎︎︎ THE BIBLE OF DARK CULTURE Appropriately conceived during a global plague, Wednesday is the new Bible of Dark Culture. This 2024 Society of Publication Designers Silver Medal winner is what you might expect if Edgar Allan Poe were to guest edit an issue of Kinfolk—a lavishly illustrated 288-page annual exploring darkness as a catalyst for creativity in music, fashion, art, film and beyond. The name Wednesday references an old English nursery rhyme verse: “Wednesday’s child is full of woe.” Designed with Adam Larson. Read more about it here. <img width="1500" height="10533" width_o="1500" height_o="10533" data-src="https://freight.cargo.site/t/original/i/db58e5b42e82709b5463fddb895db6b6b7964217ff13a6485a1f38ad8bf76ef6/Wednesday_GROUP_FINAL.jpg" data-mid="210910040" border="0" src="https://freight.cargo.site/w/1000/i/db58e5b42e82709b5463fddb895db6b6b7964217ff13a6485a1f38ad8bf76ef6/Wednesday_GROUP_FINAL.jpg" /> ︎ https://kevingrady.com/Lemon-Magazine Fri, 07 Mar 2014 06:39:46 +0000 Kevin Grady https://kevingrady.com/Lemon-Magazine LEMON MAGAZINE&nbsp;︎︎︎ POP CULTURE WITH A TWIST&nbsp; Lemon is pop culture with a twist; an elaborate, one-of-a-kind publication that I founded in 2006. Staking its claim at the intersection of 20th century pop and 21st century hyper culture, each issue is illustrated with specially-commissioned art and photography from celebrated artists and acclaimed talents alike, including Daft Punk, David Bowie, Jeff Koons, Malcolm McDowell, Sonic Youth, Stefan Sagmiester and many more. Recent issues have focused thematically on one personality—Stanley Kubrick, David Bowie and Michael Jackson—providing a collective reference point for our contributors to elaborate on. The most recent issue, King of Pop, picked up a coveted D&amp;AD award. WorldofLemon.com <img width="1500" height="6647" width_o="1500" height_o="6647" data-src="https://freight.cargo.site/t/original/i/0d391cee40eb13461c6f9e3808057a0ebf201bb9059b93d1de94922f98f23029/LEMON_MJ_FINAL_COSTUME.jpg" data-mid="210769363" border="0" src="https://freight.cargo.site/w/1000/i/0d391cee40eb13461c6f9e3808057a0ebf201bb9059b93d1de94922f98f23029/LEMON_MJ_FINAL_COSTUME.jpg" /><img width="2032" height="2032" width_o="2032" height_o="2032" data-src="https://freight.cargo.site/t/original/i/d7a5bcb728b2df55dba1a4f53a393bc32144258afc31832a91c988e0dd49ee88/BOWIE_MAJOR_TOM_GOLD.jpg" data-mid="210770158" border="0" src="https://freight.cargo.site/w/1000/i/d7a5bcb728b2df55dba1a4f53a393bc32144258afc31832a91c988e0dd49ee88/BOWIE_MAJOR_TOM_GOLD.jpg" /><img width="1950" height="3882" width_o="1950" height_o="3882" data-src="https://freight.cargo.site/t/original/i/88a5f029e05ea4c59fcda03789f1284900a8e074748b993dcb38548a1ad4d424/LEMON_DAFT_FINAL_COLOR_NOISE.jpg" data-mid="210749680" border="0" src="https://freight.cargo.site/w/1000/i/88a5f029e05ea4c59fcda03789f1284900a8e074748b993dcb38548a1ad4d424/LEMON_DAFT_FINAL_COLOR_NOISE.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/97fe046acf7c5badff67e3ea556cc510bac6ff8f1528a3f33df52d3ff582ad99/lemon-magazine2_NOISE.jpg" data-mid="210749694" border="0" src="https://freight.cargo.site/w/1000/i/97fe046acf7c5badff67e3ea556cc510bac6ff8f1528a3f33df52d3ff582ad99/lemon-magazine2_NOISE.jpg" /> ︎ https://kevingrady.com/Up-Up-and-Away-with-Wisk Thu, 06 Mar 2014 19:06:19 +0000 Kevin Grady https://kevingrady.com/Up-Up-and-Away-with-Wisk &nbsp;UP, UP AND AWAY WITH WISK ︎︎︎ This naming and branding project was a particularly fun one. Wisk is a company that makes driverless air taxis that will soon fly you safely to your destination in a fraction of the time it takes to get there in that souped-up Flintstones mobile you’ve been driving. Finally, the Jetsons future we were promised.&nbsp;Made at FCB, refined with Greg Lindy at Lux Typo. <img width="1460" height="9450" width_o="1460" height_o="9450" data-src="https://freight.cargo.site/t/original/i/09e0cc7227004daa0f018ea35b100e16a67564d7683008aa014d52b544b2984a/WISK_FINAL_2024_SMALLER.jpg" data-mid="211632937" border="0" src="https://freight.cargo.site/w/1000/i/09e0cc7227004daa0f018ea35b100e16a67564d7683008aa014d52b544b2984a/WISK_FINAL_2024_SMALLER.jpg" /> ︎ https://kevingrady.com/The-Gun-Violence-History-Book Sat, 19 Jun 2021 03:47:49 +0000 Kevin Grady https://kevingrady.com/The-Gun-Violence-History-Book THE GUN VIOLENCE HISTORY BOOK This D&amp;AD Black Pencil-winning book project for the Illinois Council Against Handgun Violence was a massive group effort, and its 800-plus pages were enough to stop an actual bullet. Something American history has been unable to do. Made at FCB with Dean Paradise, Bruno Mazzotti, Rodolfo Fernandes, Ricardo Salgado, Jackson Bernard, Michele Morales, Fred Levron, Sam Luchini, John Bleeden, Greg Olsen and Ryan McDaniel. <img width="2000" height="5263" width_o="2000" height_o="5263" data-src="https://freight.cargo.site/t/original/i/24677c4eee9a1615b4cbfb0fab613c608471c3ce53d4770a086b177aea75d08e/GUN_HISTORY_BOOK_FIN1.jpg" data-mid="210754282" border="0" src="https://freight.cargo.site/w/1000/i/24677c4eee9a1615b4cbfb0fab613c608471c3ce53d4770a086b177aea75d08e/GUN_HISTORY_BOOK_FIN1.jpg" /> ︎ https://kevingrady.com/CPL-Classics-Made-Modern Sun, 09 Mar 2014 08:14:08 +0000 Kevin Grady https://kevingrady.com/CPL-Classics-Made-Modern &nbsp;CHICAGO PUBLIC LIBRARY ︎︎︎ CLASSICS MADE MODERN This 2019 Cannes award-winning project for the Chicago Public Library introduced the classics to the digital generation. A highly targeted campaign with the objective of driving Library relevancy with Millennials, "Classics Made Modern" breathed new life into some of literature's most indelible characters. They also promoted the Library's digital collections available on the CPL app. Shot by Sandro Miller. <img width="3200" height="8988" width_o="3200" height_o="8988" data-src="https://freight.cargo.site/t/original/i/f58de48db89ff3adf0c5ea68b670682548952dc253c3121886de8991d784d41c/CPL_FINAL_2.jpg" data-mid="113089377" border="0" src="https://freight.cargo.site/w/1000/i/f58de48db89ff3adf0c5ea68b670682548952dc253c3121886de8991d784d41c/CPL_FINAL_2.jpg" /> ︎ https://kevingrady.com/The-Museum-of-Contemporary-Art Sun, 09 Mar 2014 06:43:15 +0000 Kevin Grady https://kevingrady.com/The-Museum-of-Contemporary-Art &nbsp;MUSEUM OF CONTEMPORARY ART ︎︎︎ MADE YOU LOOK For the Museum of Contemporary Art Chicago's first campaign in 20 years, I came up with a new platform that speaks to the childlike wonder that art can induce. "Made You Look" suggests the spectacle of contemporary art, as well as the idea that art makes us think. Graphic motifs recalling a peep hole and hazard stripes were employed to grab attention, and the platform has informed an award-winning campaign that continues to grow and evolve. A range of eye-popping 6-second videos were at the heart of the campaign, edited by Dave Cullen at Lord + Thomas. <img width="428" height="182" width_o="428" height_o="182" data-src="https://freight.cargo.site/t/original/i/2504343d129d0bc5965ec9aaf581852619788cbc2f0662e186866df02d8307ce/WATCH_BOX_GREY1.jpg" data-mid="113097530" border="0" data-scale="10" data-no-zoom data-draggable src="https://freight.cargo.site/w/428/i/2504343d129d0bc5965ec9aaf581852619788cbc2f0662e186866df02d8307ce/WATCH_BOX_GREY1.jpg" /> Watch the case study video for the "Made You Look" platform here. <img width="1500" height="7351" width_o="1500" height_o="7351" data-src="https://freight.cargo.site/t/original/i/fe72aea12cd695e0b5213ebacab33bffce2e75a476903320cfc97d95cd6f7fd9/MCA_MADE_FINAL.png" data-mid="210767006" border="0" src="https://freight.cargo.site/w/1000/i/fe72aea12cd695e0b5213ebacab33bffce2e75a476903320cfc97d95cd6f7fd9/MCA_MADE_FINAL.png" /> ︎ https://kevingrady.com/The-Psychedelic-Furs-Made-of-Rain Fri, 31 Jul 2020 03:54:23 +0000 Kevin Grady https://kevingrady.com/The-Psychedelic-Furs-Made-of-Rain &nbsp;THE PSYCHEDELIC FURS ︎︎︎ MADE OF RAIN Art directing and designing the Furs' first studio album in nearly 30 years was a genuine honor, not only because I've always loved the legendary band fronted by Richard Butler, but also because previous covers were designed by Barney Bubbles and Vaughan Oliver. Nice company to be in, all around. Band photography by Matthew Reeves. <img width="3461" height="3033" width_o="3461" height_o="3033" data-src="https://freight.cargo.site/t/original/i/da2d79f270bcbae75b2cc1b2719871c1a5e0b77b94dd73bbe65d375e500ac9d8/FURS_FRONT.jpg" data-mid="113089385" border="0" src="https://freight.cargo.site/w/1000/i/da2d79f270bcbae75b2cc1b2719871c1a5e0b77b94dd73bbe65d375e500ac9d8/FURS_FRONT.jpg" /> <img width="4351" height="3033" width_o="4351" height_o="3033" data-src="https://freight.cargo.site/t/original/i/c87cf92a2ee5aae776a8408949e9c8b2a6d995e8007d27e741d55f721531e684/FURS_FRONT_LP_HIGHERRES.jpg" data-mid="113603463" border="0" src="https://freight.cargo.site/w/1000/i/c87cf92a2ee5aae776a8408949e9c8b2a6d995e8007d27e741d55f721531e684/FURS_FRONT_LP_HIGHERRES.jpg" /> <img width="1481" height="537" width_o="1481" height_o="537" data-src="https://freight.cargo.site/t/original/i/b4e7f1762bd45fd13bb92867e1d3e01eb37e47846a9f44f89f1ce727618b32ae/FURS_INTERIOR_CONCERT.jpg" data-mid="210752684" border="0" src="https://freight.cargo.site/w/1000/i/b4e7f1762bd45fd13bb92867e1d3e01eb37e47846a9f44f89f1ce727618b32ae/FURS_INTERIOR_CONCERT.jpg" /> <img width="3461" height="3033" width_o="3461" height_o="3033" data-src="https://freight.cargo.site/t/original/i/68c57cd67c09345bcdc806ca1c2f4be1f9e0b90656189803393ae54ac97941dd/FURS_BACK.jpg" data-mid="113089387" border="0" src="https://freight.cargo.site/w/1000/i/68c57cd67c09345bcdc806ca1c2f4be1f9e0b90656189803393ae54ac97941dd/FURS_BACK.jpg" /> <img width="4818" height="4378" width_o="4818" height_o="4378" data-src="https://freight.cargo.site/t/original/i/0b7a9db7282bba9ea89bd84fdd1bbb45c0a6872fa9498dc5906791ffd267235f/FURS_T_FIN_5.jpg" data-mid="113595023" border="0" src="https://freight.cargo.site/w/1000/i/0b7a9db7282bba9ea89bd84fdd1bbb45c0a6872fa9498dc5906791ffd267235f/FURS_T_FIN_5.jpg" /> <img width="1474" height="983" width_o="1474" height_o="983" data-src="https://freight.cargo.site/t/original/i/0accb77e0d20ae9631f52e2d2f4350e5be74df32c3e0b0de4fc8cb9dabea239a/FURS_EVERGREEN_FIN7.jpg" data-mid="210752714" border="0" src="https://freight.cargo.site/w/1000/i/0accb77e0d20ae9631f52e2d2f4350e5be74df32c3e0b0de4fc8cb9dabea239a/FURS_EVERGREEN_FIN7.jpg" /> <img width="2991" height="1749" width_o="2991" height_o="1749" data-src="https://freight.cargo.site/t/original/i/26ed0cedfbe5ef8cc014bd5207547eb36f9df2c5e2643fac9dac1562d226afe4/FURS_WILDPOST_FIN2.jpg" data-mid="114091449" border="0" src="https://freight.cargo.site/w/1000/i/26ed0cedfbe5ef8cc014bd5207547eb36f9df2c5e2643fac9dac1562d226afe4/FURS_WILDPOST_FIN2.jpg" /> ︎ https://kevingrady.com/FDA-Nutrition-Facts-Label Thu, 06 Mar 2014 20:56:48 +0000 Kevin Grady https://kevingrady.com/FDA-Nutrition-Facts-Label FDA NUTRITION FACTS LABEL From Lemon to labels: I was asked by the Food and Drug Administration to give nutrition facts labels their biggest overhaul in over two decades. The iconic labels appear on roughly 700,000 food and beverage products nationwide, and my charge was to make them clearer and easier to use, particularly in terms of accessing serving sizes and calories. Michelle Obama announced the new labels at a White House event I attended. Read more about it here. <img width="1810" height="890" width_o="1810" height_o="890" data-src="https://freight.cargo.site/t/original/i/6c93a2580f1735e4d0c2c226c10d8dc7413e636e6c815e2174e78dcdf7394b71/NUTRITION_FIN7.jpg" data-mid="210766338" border="0" src="https://freight.cargo.site/w/1000/i/6c93a2580f1735e4d0c2c226c10d8dc7413e636e6c815e2174e78dcdf7394b71/NUTRITION_FIN7.jpg" /> ︎ https://kevingrady.com/Naked-IDEO Mon, 10 Mar 2014 05:27:27 +0000 Kevin Grady https://kevingrady.com/Naked-IDEO NAKED IDEO Steve Jobs recommended the graphic designer who designed the first IDEO logo, the legendary Paul Rand. At the time, in 1991, IDEO couldn't afford Rand's rate for a complete corporate identity, so Rand only designed the logo. (See below, upper left.) In 1997, the logo was altered by Pentagram's Michael Beirut. (Lower left.) This past year, IDEO's Michael Hendrix led an evolution of the identity system, an in-house project he called Brand New IDEO. My biggest contribution to this ongoing process has been the liberation of the word mark from the boxes, a move that allows for a less monolithic and corporate-looking identity. The new, naked logo now adorns most IDEO global brand identity materials. <img width="1204" height="602" width_o="1204" height_o="602" data-src="https://freight.cargo.site/t/original/i/2d5baabf3419e2d0045d704331f42c1288a03a1e4a384ca2dccda99642a78dac/IDEO_LOGO4.jpg" data-mid="210752794" border="0" src="https://freight.cargo.site/w/1000/i/2d5baabf3419e2d0045d704331f42c1288a03a1e4a384ca2dccda99642a78dac/IDEO_LOGO4.jpg" /> ︎